Marks and Spencer Poster is Not Offensive

Feb 15, 2012 by admin

Marks and Spencer Poster is Not Offensive

Marks & Spencer were pleased and delighted with their new lingerie advertising campaign, and posters were duly posted in London’s tube stations.
Around the same time when we were all being exposed to media images of human beings being fragmented by bombs, commuters into England’s capital were greeted with black and white images of two girls in lingerie.
However the posters not only featured two girls in Lingerie but shock-horror the girls were also photographed in a bedroom!!
Whilst the majority of free thinking people either ignored or appreciated the artistic content of the posters, a handful who considered themselves to be the nations moral police were disgusted and lodged complaints.

These complaints were claiming the promotion was “offensive” and “inappropriate for display in public locations” because the girls were posing in a flirtatious way and children might see them.
Marks & Spencer defended its promotion and said “careful consideration” had gone into the promotion.
“They believed that the ad was not offensive or unsuitable for public display where it could be seen by children,”
The Advertising Standards Authority (ASA) ruled that the promotion was not found to have breached advertising codes because the images were not deemed sexually suggestive or explicit.